Camping is experiencing a resurgence in Quebec, with younger families, newcomers, and first-time enthusiasts flocking to campground sites. This trend is particularly intriguing, as it marks a return to a simpler, more natural way of vacationing. Francis Lessard, the general manager of the Fédération québécoise des campeurs et campeuses, notes that this shift is reminiscent of the camping culture of the 60s, 70s, and 80s. He suggests that it's a return to our roots, a desire to reconnect with nature, and a break from the fast-paced, technology-driven lives we lead today.
Martin Grégoire, who owns the Lac-Saint-Augustin campground, confirms this trend. He observes that while retirees and pre-retirees used to dominate the campground scene with their large trailers, now he sees small families with children in compact motorhomes. This change is exciting, as it indicates a growing interest in camping among younger generations.
The surge in popularity can be attributed to various factors. The pandemic, economic conditions, and political tensions with the United States have all played a role. People are choosing to stay in Quebec, and there's a noticeable decrease in cross-border travel. This shift has had a significant impact on the camping industry, with campground owners investing in infrastructure to meet the demands of a growing market.
Camping Québec's report reveals that over two million Quebecers went camping in 2025, a significant increase from the 500,000 reported in 2021. This surge in popularity has led to higher occupancy rates and increased investment in campground facilities. For instance, Grégoire mentions that his campground has seen a rise in demand for amenities like splash pads, indicating that campers are seeking more comfortable and enjoyable experiences.
However, this popularity comes with challenges. The increased demand has led to higher costs, and campground owners are investing in infrastructure to meet the expectations of their guests. The industry is now faced with the reality of managing higher expectations and providing a range of options to cater to diverse preferences. This includes everything from basic camping sites to more luxurious, service-oriented accommodations.
In my opinion, the resurgence of camping in Quebec is a fascinating development. It reflects a broader cultural shift towards a more natural, simpler way of life. It's a trend that has been building for some time, with the pandemic serving as a catalyst. However, it's not just a passing fad; it's a lasting change in how people choose to vacation. This trend has significant implications for the camping industry, and it will be interesting to see how businesses adapt to meet the evolving needs and expectations of their customers.
